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<span style="font-size: 13pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">The internet thrives on virality. A funny image, a catchy phrase, a relatable situation - these elements can morph into memes, spreading like wildfire across social media. But what if you could harness that power for your <a href="https://theiidm.org/courses/4/"><span style="font-size: 13pt; font-family: Arial, sans-serif; color: rgb(17, 85, 204); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">brand</a><span style="font-size: 13pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; vertical-align: baseline; white-space-collapse: preserve;">? Enter memejacking, the art of leveraging popular memes to promote your message in a creative and engaging way.

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<h2 class="" style="text-align: left;">Meme 101&nbsp;🤓</h2> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Before diving into memejacking, let's break down what exactly a meme is. It's more than just a funny picture with captions. Memes are cultural snippets - images, videos, or even phrases - that carry a specific message or theme. They resonate with audiences because they're relatable, often using humor or irony to poke fun at everyday situations.<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXcSuhfYvAYw1nFgxg68z8LPWYOT_tQ5aP1C1ShlbJf6e0PVS8WAO_KNEpPmi8FhoVXj_lwNOaTUhGePpbXZNE4_ppu2rcJZbvYgEKzoMmtyADvtWM83TItfeBeVaqfs8eXQTEfylT8B-ldHu6b1lqjKRv8?key=QAXdwpKUhTqBsDdeZVH52g" width="624" height="416" style="margin-left:0px;margin-top:0px;"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Distracted Boyfriend Meme <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Think of "Distracted Boyfriend," the meme with a man looking at another woman while his girlfriend walks beside him. It perfectly captures the feeling of temptation, making it a versatile template for jokes about everything from work deadlines to online shopping sprees. <h2 class="" style="text-align: left;">Why Memejack?&nbsp;🤔</h2> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Now, imagine taking that meme and using it to promote your brand of sneakers.&nbsp; Suddenly, you're speaking the audience's language, using a familiar format to deliver your message in a way that feels organic and fun. That's the magic of memejacking. <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Here's why it works:<ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Instant Recognition:<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Memes are already a pre-established cultural currency. People understand the format and the humor, so half the battle is already won.</li><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Engagement City:<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Memes spark conversation and sharing. When you memejack a popular trend, you're inviting your audience to interact with your brand in a lighthearted way.</li><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Relatable Reach:<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> The best memes capture universal experiences. By adapting a meme to your brand, you're tapping into that relatability and connecting with your audience on a deeper level.</li></ul> <h2 class="" style="text-align: left;">Memejacking: Tips and Tricks&nbsp;👀</h2> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Ready to try memejacking for yourself? Here are some guidelines:<ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Stay on Top of Trends:<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> The internet moves fast. Be aware of what memes are currently trending to ensure your message stays relevant.</li><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Respect the Source: <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Don't alter a meme in a way that disrespects its original meaning.</li><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be Clever, Not Crass: <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Humor is key, but avoid offensive or insensitive content.</li><li dir="ltr" style="list-style-type:disc;font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Keep it Brand-Aligned:<span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Make sure the meme you choose aligns with your brand voice and message.</li></ul> <hr><h2 class="" style="text-align: left;">The Takeaway&nbsp;🤝</h2> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXck5aQq4CPxKtuBDB70SambSSPUDRADUPQZeno5VDYaJ2FMNCjMu_bEkUbJLHvJdbwEJTJU_54gy-9v_eHCWlqnMMUw0Ovp6w-qTDvO0OEw1x-pxs9dJgsQ2GJ3t_3S_lFNXlAOpI_drHjPq92FHogR-N-X?key=QAXdwpKUhTqBsDdeZVH52g" width="624" height="417" style="margin-left:0px;margin-top:0px;"> <span style="font-size:13pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The internet landscape is constantly evolving, and memejacking allows you to keep your brand fresh and relevant. By understanding memes and using them strategically, you can transform your brand from a lurker on the sidelines to a leader in the online conversation. So, get out there, explore the memeverse, and unleash your inner memejacker!

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