You’ve Heard Newsjacking. What About Memejacking? 😏


  Jun 20, 2024   Cally de Beer   2 minutes read   0 comments   224 views

The internet thrives on virality. A funny image, a catchy phrase, a relatable situation - these elements can morph into memes, spreading like wildfire across social media. But what if you could harness that power for your brand? Enter memejacking, the art of leveraging popular memes to promote your message in a creative and engaging way.

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Meme 101 🤓


Before diving into memejacking, let's break down what exactly a meme is. It's more than just a funny picture with captions. Memes are cultural snippets - images, videos, or even phrases - that carry a specific message or theme. They resonate with audiences because they're relatable, often using humor or irony to poke fun at everyday situations.


Distracted Boyfriend Meme


Think of "Distracted Boyfriend," the meme with a man looking at another woman while his girlfriend walks beside him. It perfectly captures the feeling of temptation, making it a versatile template for jokes about everything from work deadlines to online shopping sprees.


Why Memejack? 🤔


Now, imagine taking that meme and using it to promote your brand of sneakers.  Suddenly, you're speaking the audience's language, using a familiar format to deliver your message in a way that feels organic and fun. That's the magic of memejacking.


Here's why it works:

  • Instant Recognition: Memes are already a pre-established cultural currency. People understand the format and the humor, so half the battle is already won.

  • Engagement City: Memes spark conversation and sharing. When you memejack a popular trend, you're inviting your audience to interact with your brand in a lighthearted way.

  • Relatable Reach: The best memes capture universal experiences. By adapting a meme to your brand, you're tapping into that relatability and connecting with your audience on a deeper level.


Memejacking: Tips and Tricks 👀


Ready to try memejacking for yourself? Here are some guidelines:

  • Stay on Top of Trends: The internet moves fast. Be aware of what memes are currently trending to ensure your message stays relevant.

  • Respect the Source: Don't alter a meme in a way that disrespects its original meaning.

  • Be Clever, Not Crass: Humor is key, but avoid offensive or insensitive content.

  • Keep it Brand-Aligned: Make sure the meme you choose aligns with your brand voice and message.



The Takeaway 🤝



The internet landscape is constantly evolving, and memejacking allows you to keep your brand fresh and relevant. By understanding memes and using them strategically, you can transform your brand from a lurker on the sidelines to a leader in the online conversation. So, get out there, explore the memeverse, and unleash your inner memejacker!

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