For startups, it is very essential to have an effective digital marketing strategy to help them stand out in the overcrowded market.

1. Why Startups should choose Digital Marketing over Traditional Marketing?
   As new businesses often have a limited budget and they need to grow and sustain themselves in the fiercely competitive market. Digital Marketing becomes an effective digital platform for
   startups where they can easily market their product and services within a limited budget and still
   create their online presence and establish their brand position in the growing market.
   On the other hand, Traditional Marketing involves traditional channels like TV, newspaper,
   billboards and it is quite expensive that usually not afforded by every new brand.
   Before jumping into the market straight away, startups should have hands-on experience on
   Digital Marketing tools, platforms, technologies, strategies, media, analytics, and so on.
2. Budgeted Market Research
   It is essential to know who the target audience of your business is. With the help of market
   research tools and technologies, companies can track and monitor their customers’ online
   behavior and get to know their needs and preferences. Digital Marketing tools like Search
   Engine Optimization, Content Marketing, E-mail Marketing, and Analytics are some of the best
   free marketing tools and provide a comprehensive overview of all your marketing activities.
   To know more about your customer, analytics first you should know about
    consumer demographics, their interests, geography, online behavior,
    finding the best source of traffic
    whether traffic is Organic, Direct, Paid Search.
   With free digital marketing tools like Google Analytics, you can easily measure your advertising
   ROI or track your videos, social networking sites, as well as applications. On top of that, it is
   absolutely free, you just need to create or sign in to Google Analytics Account and go to
   google.com/analytics and follow the instructions accordingly.
   Rather than spending thousands of dollars on traditional marketing tools like advertisements,
   startups can easily and effectively target their audience with cost-effective digital marketing tools
   which will also be scalable and extensible at the same time.
3. Improve Customer Engagement
   Customer engagement is an emotional connection between a customer and a brand where they
   provide solutions to the customer’s problem through their product or service. Social Media

Campaigns, engaging posts, entertaining memes, informative blogs, webinars, and podcasts all
provide lucrative opportunities for new businesses to engage with your customers.
After building successful customer relationships, it is easy for startups to pace with their
audience with a minimal amount of effort. Social Media campaigns like
 Facebook,
 Instagram,
 Pinterest,
 LinkedIn
 TikTok
 YouTube
are also help to drive an ample amount of traffic to the website and bring new leads. Businesses
that are more into customer engagement and focused on value-creation rather than profit
extraction provide people end-to-end customer experience, quality content, and as well as real-
time customer support. To increase engagement rate businesses should focus on:
 User and mobile-friendly website
 Good reviews and testimonials
 Attractive title and product description
 Call to action to buy
 Optional sales video (like how to use the company’s product or services)
 Hassle free return policy
 Warranty if available

4. Plan and develop the right digital marketing strategy
   While developing the right marketing strategy, companies have to adopt tailor-made approaches
   depending upon the size of their businesses. From SEO to PPC to inbound & outbound and
   online campaigns, digital marketing enables all aspects to be intertwined into each other.
   To market your audience, you need to plan, manage, and optimize the above-mentioned digital
   channels against defined targets. From setting up KPI dashboards, customizing analytics,
   creating podcasts or webinars, these techniques must be organized in advance to get effective
   results. Startups can apply some important key elements like:
    Creating a hassle-free, user-friendly website within minutes by using Bluehost portal
   (Free domain for 1 st year, FREE SSL certificate, 1-Click WordPress install, Expert 24/7
   Support)
    Creating amazing and creative social media posts in Canva.
    Educate audience by creating short videos and uploading on social platforms like
   YouTube, TikTok
5. Integrate successful SEO strategy in Digital Marketing

When it comes to digital marketing, SEO is a necessity. Every year Google brings new search
engine algorithm updates aims to help websites that are generating quality and useful content to
satisfy the intent of their users.
According to studies, more than 72.5% of the users try to find their answers on the first page of
Google, so it is clear you don’t want to rank on the second page of results. So, it’s vital to apply
appropriate Search Engine Optimization (SEO) as part of your digital marketing strategy.
 Utilizing SEO best practices tools like SEMrush, AnswerThePublic, Google Search
Console, Google Keyword Planner, Moz, and many more.
 Choose keywords that have high search volume and low competition rate
 Write quality content
 Improve user experience by converting conversion into leads

6. Designing comprehensive Metrics to measure success and ROI
   According to market experts, 80.69% of the world’s population is using smartphones. From
   ordering food to searching small pieces of information, everything people are doing on their
   mobiles. So, did you realize, how important for new brands to optimize their website or their
   content mobile-friendly?
   It is important to analyze from which different sources traffic is generated. It will give you an
   idea of which channels or campaigns are bringing more traffic to your website and then develop
   a strategy according to those metrics.
   For example: If you are getting more traffic from organic searches then it indicates that your
   SEO marketing is doing great OR if traffic is coming from referral links then most likely your
   link building or content marketing is working well.
   Designing comprehensive Metrics be like:
    Your main goal (for e.g. bringing more traffic to the website or generating leads)
    How well your campaigns are working (analyze what went well or what went bad)
    What other marketing strategies do you need to implement beyond social media
   With digital marketing tools like Google Analytics, new brands can easily identify their target
   audience demographically and help them to find their audience behavior according to a specific
   location and make it easier to identify new opportunities and offerings for their customers.
7. Remember Content is King in Digital Marketing
   Content marketing is one of the vital tools to increase consumer awareness about your product
   by creating blogs, articles, podcasts, and videos.
   For example, if you run a business that sells sport wear, activewear then you could write a blog
   about the 10 best-hiking outfits for female hikers or the best sport wears of 2021 to wear while

hiking. With your SEO-optimized content, you can target specific keywords that have high
search volume, solve your sports enthusiast problem, and make users aware of new trends in
sport wears.
There is no particular content marketing strategy, every business or startup comes up with their
unique approach to reach their targeted audience and accomplish their distinct business goals.

8. Boosts Online Conversions
   Getting a lot of traffic to the website is great but the prime purpose should be to convert traffic to
   conversion. To boost online conversion, the loading speed of your website plays a vital role. It is
   really essential to get your site load under 2 seconds, otherwise, visitors are likely to abandon the
   page and jump to another one that is loading fast.
    Doing A/B testing (what went wrong and what went right)
    Fast loading pages
    Use attractive headlines to grab your user attention
    Always and always your website should be mobile optimized
   Your website or social campaigns should have the call of action or Newsletter subscription. If
   you are offering any discount then it should build scarcity among users like for example A
   discount that is going to expire soon. 20% Instant Discount on Crew Clothing, Offer lasts till 25 th
   Nov. 2021. Boosting online conversion should be your main priority instead of generating more
   traffic.
   Conclusion
   Through this blog, you can easily understand how important Digital Marketing is for startups and
   what startups can achieve by executing the right digital marketing tools and strategies. We all
   know that setting up an online business is not a piece of cake, it requires so much effort to get
   things done right. But with the right strategies, proper marketing, and utilizing the above-
   mentioned tips and tricks, you can surely know why startups should choose the latest Digital
   Marketing tools and technology in their business.