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<span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Organic reach, the number of people who see your content without you having to pay for it, has been declining for years. In 2023, the average organic reach for a Facebook post is just 5.2%. This means that only one in 19 of your followers will see your post in their newsfeed. <span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">So, is organic reach dead?<span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">&nbsp; <span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Not entirely. But it's certainly on life support.

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<h2 style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class="">Why is organic reach declining?</h2><h2 style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" class="">There are a few reasons why organic reach is declining. First, social media platforms are increasingly prioritizing paid content. This means that they are showing more ads and less organic content in users' news feeds. </h2> <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Second, social media platforms are using algorithms to curate content. These algorithms are designed to show users content that they are likely to be interested in. This means that your content is less likely to be seen by people who are not already following you. <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Finally, there is simply more content being created on social media than ever before. This means that your content is more likely to get lost in the noise. <h2 class="" style="text-align: left;">What can you do about declining organic reach?</h2><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">There are a few things you can do to adapt your marketing strategy to the decline of organic reach: <ul><li style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Focus on paid advertising: Paid advertising is still a very effective way to reach your target audience. With paid advertising, you can control who sees your ads and when they see them.</li></ul><ul><li style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create high-quality content : The best way to increase your organic reach is to create content that people want to see. This means creating content that is informative, engaging, and visually appealing.</li><li style="text-align: left;">Promote your content: Don't just rely on social media platforms to show your content to your audience. You can also promote your content through email, your website, and other channels.</li><li style="text-align: left;">Build relationships with influencers.: Influencers can help you reach a wider audience and increase your brand awareness.</li><li style="text-align: left;">Use social media analytics: Social media analytics can help you track your progress and see what's working and what's not.</li></ul> <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Here are some additional tips for adapting your marketing strategy to the decline of organic reach:<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">🎯 <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Use a variety of social media platforms<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - Don't just focus on one platform. Use a variety of platforms to reach a wider audience.<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">🎯 <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Post consistently<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - The more you post, the more likely people are to see your content.<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">🎯 <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Engage with your audience<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - Respond to comments, answer questions, and participate in conversations.<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">🎯 <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Be patient<span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - It takes time to build an audience and increase your organic reach. <hr> <span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><img src="https://lh7-us.googleusercontent.com/dBmWw1G0SOF6-0GEs4k7Pk3bUotCdrtHauHDhtPflkEDM4Db99sM2qGCV9_S3UJd5bfMkCaSXHt0xUEUUG5q2k_EX_t6tRusz3KpPI0KzfKYiatwK5iyoOATBAq5s06zzgT9oqUJ0G_xJpiJ8CSD32A" width="624" height="416" style="margin-left:0px;margin-top:0px;"> <span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">While organic reach is declining, it is still important to include it in your marketing strategy. By following these tips, you can still reach your target audience and achieve your marketing goals.

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