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Title*
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<p><span id="docs-internal-guid-c42580f4-7fff-69f3-7bda-23f62761c534"></span></p><p dir="ltr" style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Feeling like a small fish in a big marketing pond? Don't let a limited budget hold you back! With a little creativity and resourcefulness, you can implement powerful </span><a href="https://theiidm.org/courses/2/" style="text-decoration:none;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">marketing strategies</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> that attract customers and boost your business without breaking the bank. Ditch the expensive agency fees and unleash your inner marketing warrior with these budget-friendly hacks:</span></p>
Discussion*
<p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="background-color: transparent; color: rgb(31, 31, 31); font-family: Arial, sans-serif; font-size: 12pt; white-space-collapse: preserve; text-align: justify;">Ditch the expensive agency fees and unleash your inner marketing warrior with these budget-friendly hacks:</span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><span style="background-color: transparent; color: rgb(31, 31, 31); font-family: Arial, sans-serif; font-size: 12pt; white-space-collapse: preserve; text-align: justify;"><br></span></p><h3 class="" style="text-align: left;"><b>Content is King (and Doesn't Have to Cost a Fortune)</b></h3><p></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 6pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Blog Like a Boss:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Share your expertise, establish thought leadership, and attract organic traffic through a captivating blog. Utilize free blogging platforms and focus on creating valuable, informative content.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Social Media Savvy:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Engage your audience, build relationships, and promote your brand organically across relevant social media platforms. Utilize free tools for scheduling and analytics to maximize your impact.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Email Marketing Magic:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Build an email list with opt-in forms and nurture leads with valuable content and exclusive offers. Utilize free email marketing platforms to get started.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Embrace Guest Blogging:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Collaborate with other businesses in your niche by guest blogging on their websites. Gain exposure to new audiences and establish your expertise.</span></p></li></ul><h3 class=""><br></h3><h3 class="" style="text-align: left;"><b>Leverage the Power of Community and Collaboration</b></h3><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 6pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Network Like a Pro:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Attend local industry events, join online communities, and connect with other small businesses for collaboration opportunities. Cross-promote each other's offerings and expand your reach.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Partner Up:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Partner with local businesses for co-marketing initiatives, events, or promotions. Share resources, split costs, and reach new audiences together.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Get Vocal About Your Cause:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Support local charities or community initiatives. This builds positive </span><a href="https://theiidm.org/courses/4/" style="text-decoration:none;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">brand awareness</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> and fosters goodwill.</span></p></li></ul><p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span></p><h3 class="" style="text-align: left;"><b>Thing Outside the Box (and the Budget)</b></h3><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 6pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Get Crafty with Guerilla Marketing:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Utilize creative, low-cost tactics like branded merchandise giveaways, flash mobs, or interactive installations to generate buzz and local media attention.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Turn Customers into Advocates:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Encourage customer loyalty and word-of-mouth marketing through referral programs, exclusive discounts, and exceptional customer service.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 6pt;" role="presentation"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Leverage Free Tools and Resources:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Explore the vast array of free marketing tools and resources available online, from social media scheduling apps to </span><a href="https://theiidm.org/courses/5/" style="text-decoration:none;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">SEO optimization tools</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">.</span></p></li></ul><p><br></p><hr><p><b style="font-weight:normal;"><br></b></p><p dir="ltr" style="text-align: center; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:624px;height:416px;"><img src="https://lh7-us.googleusercontent.com/BdgSBMV0M1sYlMMwH6z3Gd7VNu9amWLqetZjhhaK14lUGWnNsgjlqB8CyT8fKF_upg1ZY6yqZL_zlwu51V1Pjdk1YuSZWB7rJsnOyZC5MEso012LoLxL8GidDJN7PHmDdHTm4v1lBIFEEtpXiCtXaSY" width="624" height="416" style="margin-left:0px;margin-top:0px;"></span></span></p><p dir="ltr" style="text-align: justify; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Remember:</span><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> Consistency is key! Regularly implement these hacks, track your results, and adapt your approach based on what works best for your audience and business goals. By embracing creativity, resourcefulness, and a focus on value, you can conquer the </span><a href="https://theiidm.org/" style="text-decoration:none;"><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">marketing</span></a><span style="font-size:12pt;font-family:Arial,sans-serif;color:#1f1f1f;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> jungle and achieve success on a budget.</span></p><p dir="ltr" style="line-height:1.38;text-align: justify;margin-top:12pt;margin-bottom:12pt;"><br></p><div><span style="font-size:12pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><br></span></div><div style="text-align: left;"><span style="font-size: 24pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><font color="#000000">What is a small fish in a big marketing pond?</font></span></div><div style="text-align: left;"><span style="font-size: 24pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><font color="#000000"><br></font></span></div><div style="text-align: center;"><iframe frameborder="0" src="//www.youtube.com/embed/JJI5lZraeeE" width="640" height="360" class="note-video-clip"></iframe><span style="font-size: 24pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><font color="#000000"><br></font></span></div>
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